Since 2012 the Government of the State of Tamaulipas, in coordination with Conanp, has driven the monitoring network in Tamaulipas; starting in the Tamaulipeco Altiplano and in particular the town of Jaumave, where the most important areas for migratory monarchs are located, they have established a conservation program consisting of five parts: 1) Identification of the flyway monitoring: This is carried out in coordination with Conanp, the Autonomous University of Tamaulipas and various educational institutions and civil society by integrating work groups in municipalities with monarchs, defining strategies for conservation and restoration, and training community guides to educate tourists. A brochure-guide was developed for monarch butterfly watchers.

In autumn 2015, 500 observation points were recorded through this program. 2) Protection of roosting and feeding sites in the route in the municipality of Tamaulipas Jaumave by paying P$500 per protected hectare: Twenty-eight hectares were protected in 2014 and 20 in 2015. More funds are needed to increase the amount of area protected. 3) Environmental education: Through information, education and teaching materials, elementary students were educated about the importance of the monarch butterfly. From 2013 to 2015, an average of 1,500 students annually attended. 4) Outreach program: The program conducts outreach through different media to inform the population about conservation activities during the monarch butterfly migration while passing through Tamaulipas. Banners and posters are also made. 5) Festival of the monarch butterfly: For three years (2013, 2014 and 2015), a monarch festival was held in the municipality of Jaumave, attracting more than 2,000 people on average per year (Banda 2016).

• Alfonso Banda Valdez. 2016. Tamaulipas Ministry of Urban Development and Environment. Personal communication.

Keywords: conservation, education, habitat, monarch flyway, partnerships